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PARMIGIANI FLEURIER BECOMES THE SPONSOR OF THE BNY MELLON BOAT RACES

A few days ago on October 22nd, Parmigiani Fleurier announced its involvement as the official timing sponsor for the BNY Mellon Boat Races. This important message took place on the day of the season’s official launch, which will ultimately lead to The 2016 BNY Mellon Boat Races on Sunday 27th March 2016.

The challenge is a historic event, which harks back to the very beginning of the boat race, when on February 10 1829 Mr Snow, president of St John’s wrote to Mr Staniforth, president of Christ Church stating ‘that the University of Cambridge hereby challenge the University of Oxford to row a match at or near London, each in an eight-oared boat during the ensuing Easter vacation.’ The event on October 22nd saw the two Cambridge presidents say the exact same words as they challenged Oxford, confirming that the contest is in place and both teams will now be working hard with every intention of winning on the Tideway in 2016. Amusingly enough, it so happens that two Laureates of the Parmigiani Spirit Award are competing against each other: James Cook (laureate of 2013) rows with Oxford whereas Kirsten Van Fossen, nominated only days ago as 2015 laureate, rows with Cambridge. Let the best win!

Parmigiani Fleurier is thrilled to be associated with the BNY Mellon Boat Races as a continuation of the brand’s involvement in the sport of rowing that provides equal opportunities of excellence to all its athletes.