First Parmigiani Spirit Award in the photography and multimedia field in Russia

Parmigiani Fleurier is pleased to be presenting, the Spirit Award to Dmitry Lookianov from Moscow's famous Rodchenko Art School. Besides excellence, this award created by the Swiss Haute Horlogerie Manufacture rewards interpersonal values of openness, fairness and generosity. It embodies Parmigiani Fleurier's commitment to support young talents, who will become the major players of tomorrow.

The Rodchenko Art School is a hotbed of talents and personalities to keep an eye on. This school is part of the institution that is the Multimedia Centre of Actual Arts, which encompasses the Moscow House of Photography and the Multimedia Art Museum.

The main 3-years educational program of the Rodchenko Art School is based on the experience of the leading international photography and art schools such as ICP (New York), ENSP (Arles) and others and is inspired by the Russian Avant-garde Art and Technical schools. The School aims to provide students with sufficient knowledge in fields of classic and digital photography, video, post-production and editing of images and media. The masters and the professors of the School are the leading Russian and international artists, curators and critics. The school also invites Russian and foreign professors and artists to give master-classes, workshops and special courses.

The first winner of the Parmigiani Spirit Award, Dmitry Lookianov, was unanimously elected thanks to his  project “Instant Tomorrow”.

“I observe the everyday life; I caught small moments of reality and add them to the disparate parts of it in order to get a picture of a possible future. The whole machinery of life here reaches the highest stage of its development, make a person a necessary part in the gigantic structure of care and serenity. This newfound paradise is laced with melancholy and disturbing sensuality, and people who voluntarily entered into it, are surrounded by a silent echo danger of another world, for which there is no language for description.”